We, Medialife BV, with our registered office at Walter Thijsstraat 2, 3500 Hasselt, with company number 0886.029.276 (hereinafter, ‘Medialife’, ‘we’, or ‘us’), use cookies to improve the browsing experience of visitors on our website www.medialife.be.
All data we obtain through our cookies are exclusively used to understand your use of our website, with the aim of improving the performance, functionalities, and user-friendliness of our website.
By using the information and services on www.medialife.be, you confirm that you have read and understood our cookie policy and the terms included herein.
A cookie is generally a small text and number file that we send and store in your web browser, on your mobile device, and/or on your computer’s hard drive during a visit to our website. This way, we can remember your preferences when using our website (e.g., your language choice, preferred sorting, etc.), unless you have adjusted your browser settings to refuse cookies. Cookies ensure the functioning of websites but can also collect information for commercial purposes.
Types of Cookies
Cookies can be classified according to their origin, function, and lifespan:
Divided by origin, a distinction can be made between cookies that are managed by our company itself and those managed by other companies on our behalf and for our account. We do not use third-party cookies that allow these third parties to use the obtained data for their own purposes.
Divided by their function, there are:
- Essential or strictly necessary cookies, which (as their name suggests) are necessary to use a website, to provide certain functions you have requested, and to ensure secure identity verification;
- Functional cookies that ensure the website works properly. They keep track of information about your choices and preferences on our website (e.g., cookies for remembering login or registration, your language preference, products in your shopping cart). Functional cookies are logically first-party cookies;
- Statistical and analytical cookies that give us further insight into how our website is used, so that we can optimize the operation of the website and its targeting based on this data. For example, they allow us to count visitors and their source so we can measure and improve the performance of our website. They help us to understand which pages are the most and least popular and how visitors move through the site (Google Analytics, Google Tag Manager, Hotjar).
- Social purpose cookies allow the user to share the content of the visited website directly with others via social media (Facebook, Twitter, LinkedIn, WhatsApp).
- Targeting/tracking cookies enable tracking the browsing behavior of visitors and allow for the creation of a profile based on your browsing behavior so that the displayed ads are tailored to your interests (Facebook). It is mandatory to ask for and receive consent for such cookies.
- Commercial purpose cookies track how many and which ads were shown to a user.
Cookies can also be divided according to their storage duration, where a distinction can be made between:
- Permanent cookies: These cookies remain on the user’s device for the duration determined in the cookie. They are activated each time the user visits the website that placed this cookie (e.g., cookies placed by social media like Facebook, Google Analytics, etc.). Most non-functional cookies are permanent cookies.
- Session cookies: These cookies allow us to simplify and link a user’s actions during a browser session. A browser session starts when a user opens the browser window and ends when they close the browser window. Session cookies are temporarily placed. As soon as you close the browser, all session cookies are deleted. Most functional cookies are session cookies.
Used Cookies
Below, you can review the management, function, and storage duration for each cookie used;
If the cookies we use collect and process personal data, this is done in accordance with our privacy policy. Here, you will also find the rights you have regarding personal data.
Usage
We use Google reCAPTCHA for spam prevention. Read more
Functional
6 months
Provide spam protection
Marketing
session
Read and filter requests from bots
session
Read and filter requests from bots
persistent
Read and filter requests from bots
Usage
We use WordPress for website development. Read more
Sharing data
This data is not shared with third parties.
Functional
session
Store browser details
session
session
Read if cookies can be placed
persistent
Store logged in users
Usage
We use Complianz for cookie consent management. Read more
Functional
365 days
Store information about cookies that have been detected on the site
365 days
Store accepted cookie policy ID
365 days
Store cookie consent preferences
365 days
Store cookie consent preferences
365 days
Store cookie consent preferences
365 days
Store cookie consent preferences
365 days
Store cookie consent preferences
365 days
Store if the cookie banner has been dismissed
Sharing data
This data is not shared with third parties.
Functional
1 year
Store unique visits
Usage
We use Slider Revolution for website design. Read more
Sharing data
This data is not shared with third parties.
Purpose pending investigation
Usage
We use Google Analytics for website statistics. Read more
Statistics
2 years
Store and count pageviews
1 year
Store and count pageviews
Usage
We use WPML for locale management. Read more
Sharing data
This data is not shared with third parties.
Functional
1 day
Store language settings
Usage
We use Wordfence for security and fraud prevention. Read more
Functional
1 day
Read to determine if the user is logged in
Usage
We use Adobe Fonts for display of webfonts. Read more
Marketing
expires immediately
Read user IP address
Usage
We use Google Fonts for display of webfonts. Read more
Marketing
expires immediately
Read user IP address
Usage
We use Vimeo for video display. Read more
Statistics
10 minutes
Store and track audience reach
2 years
Store the user's usage history
Usage
We use YouTube for video display. Read more
Marketing
session
Store location data
6 months
Provide ad delivery or retargeting
session
Store and track interaction
8 months
Store user preferences
Usage
We use Facebook for display of recent social posts and/or social share buttons. Read more
Marketing
2 years
Store last visit
1 year
Store account details
3 months
Store a unique session ID
3 months
Provide ad delivery or retargeting
90 days
Store logged in users
3 months
Store and track visits across websites
2 years
Provide fraud prevention
30 days
Store a unique user ID
2 years
Store browser details
1 year
Store account details
Functional
1 week
Read screen resolution
90 days
Provide fraud prevention
session
Store and track if the browser tab is active
Usage
We use LinkedIn for display of recent social posts and/or social share buttons. Read more
Functional
session
Provide load balancing functionality
6 months
Store cookie consent preferences
10 years
Store privacy preferences
Marketing
30 days
Store and track visits across websites
90 days
Store and track a visitor's identity
1 month
Provide ad delivery or retargeting
90 days
Store and track a visitor's identity
30 days
Provide ad delivery or retargeting
Statistics
30 days
Store and track a visitor's identity
30 days
Store and track visits across websites
Preferences
1 year
Store if a message has been shown
1 year
Store browser details
1 day
Provide load balancing functionality
1 year
Store logged in users
Usage
We use Google Adsense for showing advertisements. Read more
Marketing
persistent
Provide ad delivery or retargeting
Sharing data
Sharing of data is pending investigation
Purpose pending investigation
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lastExternalReferrer
lastExternalReferrerTime
BrevoConversations.hostedItems
BrevoConversations.referrer
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cmplz_consenttype
365 days
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PHPSESSID
Remove or disable cookies
If you do not want websites to place cookies on your computer or you want to delete your cookies, you can change your cookie settings in your web browser. These settings are usually found in the ‘Options’ or ‘Preferences’ menu of your web browser. You can also adjust your settings so your browser refuses all cookies or only third-party cookies. If you choose not to use cookies, we cannot guarantee that our website will function well. It is possible that some functions of the website will be lost, or you might not be able to see certain pages at all. Moreover, refusing cookies does not mean that you will no longer see advertisements. The advertisements will just no longer be tailored to your interests and may be repeated more often. How to adjust your settings varies by browser. To better understand these settings, you can consult the ‘Help’ function in your web browser for more details.
Additional useful information about cookies can also be found at: http://www.allaboutcookies.org en http://www.youronlinechoices.com.
Questions?
For further questions regarding this cookie policy, you can contact us at gdpr@medialife.be.
Changes
We may change, complete, or supplement this cookie policy from time to time without prior notice. Therefore, we invite you to always consult the latest version of this policy on our website. Of course, we will always ask for your consent for the use of certain cookies.