We Medialife BV, with registered office at Walter Thijsstraat 2, 3500 Hasselt, with company number 0886.029.276 (hereafter referred to as ‘Medialife’ or ‘we’), mainly make use of cookies to enhance the browsing experience of visitors to our website www.medialife.be.

Any data obtained through our cookies is used exclusively to understand your use of our website, with a view to improving the performance, functionalities, and usability of our website.

By using the information and services on www.medialife.be, you confirm that you have read and understood our cookie policy and the conditions included therein.

Generally, a cookie is a small text and numeric file that we send and store in your web browser, on your mobile device and/or on your computer’s hard disk. This allows us to remember your preferences when using our website (e.g. your language selection, preferences with regard to sorting, etc.) unless you have adjusted your browser settings in order to reject cookies. Cookies allow the website’s functioning but may also collect information for commercial purposes.

Type of cookies

Cookies can be categorised according to their origin, function, and lifespan:

Categorised according to their origin, one can distinguish between cookies managed by our company on the one hand, and cookies managed by other companies which administrate that management on our behalf, on the other hand. We do not use third party cookies which allow those third parties to use the obtained date for their own purpose.

Categorised according to their function, there are

  • Essential or strictly necessary cookies, which are (as their name indicates) necessary to use a website, to provide certain functions requested by you and to ensure a safe identity verification;
  • Functional cookies, which are cookies that ensure the proper functioning of our website. They help to remember your choices and preferences on our website (e.g. cookies for log-in or registration, language preferences, products in your shopping cart). Functional cookies are logically first-party cookies;
  • Cookies with statistic/analytic purposes (also called ‘performance cookies’) allow us to count visitors and their origins to measure and improve the performance of our website. They help us understand which pages are the most and least popular and how visitors move throughout the website (Google Analytics, Google Tag Manager, Hotjar).
  • Cookies with social purposes, which make it possible for the user to share the content of the visited website directly with others via social media (Facebook, Twitter, Linkedin, Whatsapp).
  • Cookies with targeting/tracking purposes, which allow to follow the surfing behaviour of visitors and build up a profile based on your surfing behaviour, as a result of which the displayed advertisements are tailored to your interests (Facebook). It is mandatory to request and obtain permission for such cookies.
  • Cookies with commercial purposes keep track of how many and which advertisements were shown to a user.

Cookies can also be categorised according to their lifespan. Here, we distinguish between:

  • Permanent cookies: These cookies remain on the user’s device for the duration determined in the cookie. They are activated each time the user visits the website that has placed the cookie (e.g. cookies placed by social media such as Facebook, Google Analytics, etc.). Most non-functional cookies are permanent cookies.
  • Session cookies: These cookies allow us to simplify and link a user’s actions during a browser session. A browser session starts when a user opens the browser screen and ends when they close the browser screen. Session cookies are placed temporarily. As soon as you close the browser, all session cookies are deleted. Most functional cookies are session cookies.

Used cookies

Find below the management, function, and lifespan for each cookie.

If the cookies we use collect and process personal data, this is done in conformity with our privacy policy. Here, you will also find your rights with regard to personal data.

WordPress

We use WordPress for website development. Read more

Type: functional

Name Retention Function
wordpress_test_cookie none Checks whether cookies can be placed.
wordpress_logged_in_* permanent Keeps users logged in.
wordpress_sec_* 15 days Provides protection against hackers, store account details.

 

This data is not shared with third parties.

Compliance

We use Complianz for cookie consent registration. Read more

Type: functional

Name Retention Function
complianz_policy_id 1 year Registers accepted cookie policy ID.
complianz_consent_status 1 year Saves cookie preference.
cmplz_marketing 1 year Saves cookie preference.

 

For more information, read the Complianz Privacy Policy.

WPML

We use WPML for language management. Read more

Type: functional

Name Retention Function
wp-wpml_current_language 1 day Saves language preferences.

 

This data is not shared with third parties.

Google Analytics

We use Google Analytics for website statistics. Read more

Type: statistics (anonymous without ip)

Name Retention Function
_ga 2 years Tracks and collects page views analytics for website statistics.
_gat 1 minute Filters requests from bots.
_gid 1 day Tracks and collects page views analytics for website statistics.

 

For more information, read the Google Analytics Privacy Policy.

Google Fonts

We use Google Fonts for displaying web fonts. Read more

Type: third-party (marketing/tracking)

Name Retention Function
Google Fonts API none Requests the user’s IP address.

 

For more information, read the Google Fonts Privacy Policy.

Vimeo

We use Vimeo for showing videos. Read more

Type: statistics

Name Retention Function
__utmt_player 10 minutes Tracks target audience reach.
vuid 2 years Stores the user’s usage history.

 

For more information, read the Vimeo Privacy Policy.

Accept cookies

When you first visit our website, you shall be asked to accept our different types of cookies for which your consent is required. You can block cookies by activating the browser setting allowing you to refuse the placement of new cookies. However, if you choose to use your browser settings to block these cookies, you might not be able to access (certain parts of) our website. Please read this cookie policy carefully for more information. If at any time you wish to withdraw your consent, you can always delete your cookies by managing your browser settings.

Remove or disable cookies

If you do not want websites to place cookies on your computer or you want to remove your cookies, you can change your cookie settings in your web browser. Usually, these settings can be found in the ‘Options’ or ‘Preferences’ menu of your web browser. You can also adjust your settings so that your browser blocks all cookies or blocks only the cookies from third parties. If you do not wish to use cookies, we can no longer guarantee the proper functioning of our website. It may be that some functions of the website will be lost or you may not be able to see certain pages at all. In addition, the refusal of cookies does not mean you shall no longer see advertisements at all. The advertisements shall no longer be tailored to your interests and can be repeated more often. The way you adjust your settings varies from browser to browser. To understand these settings more clearly, please consult the ‘Help’ function in your web browser for more details.

You can find additional and useful information about cookies at http://www.allaboutcookies.org.

Do you have any further questions?

For any further questions regarding this cookie policy, please feel free to contact us via gdpr@medialife.be.

Amendments

We may have to modify, complete or supplement this cookie policy from time to time without prior notification. Therefore, we invite you to consult our website for the latest version of this policy. Of course, we shall always ask your permission for the use of certain cookies.