Hasselt, 10 februari 2026
Content agency Medialife is taking its next big step. Production house Hillview officially joins the group, marking the second acquisition in a short time. Earlier, Medialife integrated Leuven-based creative agency Jack & Charlie and launched two new entities from scratch.
This combination of acquisitions and new ventures is no coincidence. It’s a deliberate investment in capacity, quality and a broader content offering. All supported by a strong regional presence in Hasselt, Antwerp and Leuven.
Hillview boosts production power and entrepreneurial drive
Hillview is known for its hands-on approach and high-end productions for strong brands. By integrating Hillview, Medialife significantly strengthens its production capacity, enabling the group to handle larger and more complex content trajectories.
Founders Filip Hellings and Sam Conings fully join Medialife, remain the trusted point of contact for their clients and actively contribute to the group’s broader growth ambitions.
“Today’s clients expect speed and quality, often at the same time,” says founder Frederik Knapen. “With Hillview, we’re not just expanding our production power. We’re elevating how we collaborate.”
Two new entities. One clear vision.
Growth doesn’t stop at acquisitions. Medialife also launched two new initiatives: The Poolhouse and Eburonen.
The Poolhouse focuses on live experiences, events and hybrid productions. Eburonen develops creative formats for social media, television and streaming platforms. Different specialties. Shared ambition.
A conscious choice for sustainable growth
Medialife is growing with intention and with experience. In a sector that evolves at lightning speed, the group invests in people, expertise and complementary initiatives to stay ahead. Without losing its personal touch.
With the integration of Hillview, the earlier acquisition of Jack & Charlie, and the launch of The Poolhouse and Eburonen, Medialife reinforces its ambition: to evolve into a future-proof content group built on strategy, storytelling and technology.
About Medialife
Medialife is a content agency that blends strategy, storytelling and technology into audiovisual and digital solutions. With offices in Hasselt, Antwerp and Leuven, the team works for companies and organizations across Flanders.