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Accent Group – Happy Rebels in full effect

Accent group
September 2024
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September 6 & 7, Thor Park Genk. The Happy Rebels Festival exploded into life: two days packed with music, magic, and a healthy dose of Medialife mayhem. Accent Group got their moment on the main stage, and we stepped in as content partner for a surprise with serious impact. Getting promoted live, on stage, in front of thousands? Yep. That’s how you drop a moment people never forget.
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Our approach

We dove headfirst into a creative playground together with Accent. Motion capture. AI avatars. A laser show. And yes, the management team performing as KISS (no joke). Our motion designer Yannick suited up, choreographed every move, and translated raw motion into a high-energy animation that jumped straight off the LED screens and into the crowd. Digital visuals flowed seamlessly into live performance, blurring the line between tech and reality. For a moment, the audience stepped into a full-blown digital dream.

Our impact

With Medialife at the wheel, Accent didn’t get a show, they got a total experience. From first spark to live direction, in close collaboration with Sylvester, every frame hit its mark. The blend of technology, storytelling, and unapologetic fun turned this performance into a true festival highlight. We surprised the crowd. Accent surprised their people. And together, we created something that will echo for years to come. Rebels? Hell yes. But always directed razor-sharp.

Een grote groepsfoto met camera's, microfoons en lichtapparatuur filmt een tafelscène met een hond en verschillende acteurs in een industrieel interieur.
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Teamwork

This project was realised in collaboration with these partners.

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