Snackable, relatable content that hits the exact same frequency as the festival crowd. To make sure these videos popped right off the screen on paid socials, we brought in expert food styling. Because even in the middle of a party, those noodles need to look completely irresistible.
A visual feast tailor-made for the fast-scrolling culture of TikTok and Instagram Reels. With these punchy clips, Aïki solidly claimed its spot as the ultimate festival fuel. Backed by a targeted paid social campaign, the videos drove massive engagement and left festivalgoers instantly craving a cup.
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This project was realised in collaboration with these partners.