We followed the kids with a camera in hand and let the rest happen. Playing, laughing, discovering and being themselves. The bottles slipped effortlessly into the action, becoming part of the fun rather than the focus. Along the way, we captured both video and photography in the same playful style, building a visual world that feels coherent, lively and ready to travel across the entire campaign.
Back-to-school, bottled with joy
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For the launch of its kids’ bottle collection, Kambukka went looking for a Back-to-School campaign that feels as fun as the schoolyard itself. Fresh, energetic and instantly recognizable for kids and parents alike. Ready for a new school year, with a bottle that naturally joins every little adventure. No staged product shots, just real moments that feel right.
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Our approach
Our impact
The result is a series of short, energetic social videos and colorful visuals that speak the language of the audience. The bottles feel like a natural extension of the moment, not a product being pushed. By shooting in different locations, the campaign feels familiar and relatable for families everywhere.
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Teamwork
This project was realised in collaboration with these partners.
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