We put people center stage and let the story do the heavy lifting. In one film, farmers work smarter, faster and more sustainably, with Bayer quietly backing them up. In the other, we connect health to life itself, following moments that show how Bayer helps people stay active, longer. Warm visuals, smooth pacing and a tone that informs without pointing fingers. Serious when needed, playful where it can. Always human.
Bayer – #forbetter, with a human touch
PLAY
Agriculture. Healthcare. Big words, big impact. But how do you show what Bayer really does without getting lost in graphs, jargon and technical talk? Together with RCA, we chose a different route. Two short films. Two human stories. No promo voice. Just real life. From muddy boots in the field to quiet moments in the hospital: Bayer’s impact shows up where it matters most.
No items found.
Our approach
Our impact
With Medialife in the director’s chair, Bayer didn’t end up with classic explainer videos. They got stories that breathe. Stories that land. Stories that linger. We turned complex themes into films you don’t just understand… you feel. And that’s exactly where impact lives. #forbetter? Absolutely.
PLAY
PLAY
PLAY
PLAY
PLAY
PLAY
PLAY
PLAY
PLAY
PLAY
PLAY
Teamwork
This project was realised in collaboration with these partners.
