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BMW – Moments of Inspiration in 360°

BMW
2023
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Nine nights. Thousands of guests. One experience that refused to sit still.BMW Moments of Inspiration in Bornem wasn’t an event, it was a full-blown show. High-end, high-energy and sprinkled with a little stardust. Together with The Oval Office and Sense AV, Medialife hit the gas to help shape a 360° world where cars, cuisine and spectacle collided.
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Our approach

We treated the experience like a living organism. Moving, breathing, surprising. Our FPV drone sliced through the arena in real time, turning speed into pure visual adrenaline on massive screens. Animations flowed, bumpers clicked and 8K visuals pulled everything together. Meanwhile, intimate chef shots slipped into the story, teasing the culinary magic before it ever hit the table. Outside, the red carpet rolled out, guests struck their best poses and every arrival felt like a premiere. Because if you show up to BMW, you show up in style.

Our impact

With Medialife driving content, BMW got more than documentation. They got immersion. A 360° experience that felt as refined as it was electrifying. From star-level dining to automotive choreography, every detail played its part. And when the M850i Gran Coupé by Jeff Koons took the spotlight, the message was crystal clear: This wasn’t just inspiration. This was iconic.

Een grote groepsfoto met camera's, microfoons en lichtapparatuur filmt een tafelscène met een hond en verschillende acteurs in een industrieel interieur.
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Teamwork

This project was realised in collaboration with these partners.

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