We brought together all the ingredients that make that moment click: powerful game footage, iconic Belgian backdrops, young talent chasing the same dream and Brussels Airlines woven into the mix. Dutch and French, side by side, just like in the stands. No translation needed, it just flows. With a concept by Wouter de Lange and four shooting days full of energy, the KRC Genk Ladies stepped confidently into the spotlight, adding real presence and power to the story.
Brussels Airlines & Red Flames – One team
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When the Red Flames hit the pitch, something shifts. Suddenly, nothing else really matters. Not where you’re from, not what language you speak. Just the game. And everyone behind it. For Brussels Airlines, we turned that shared feeling into a series of social videos that capture Belgium in its purest form: united.
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Our approach
Our impact
A social ad that hits instantly. Pride, connection and that little goosebumps moment. Because when the Red Flames play… everyone’s wearing the same colours.
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Teamwork
This project was realised in collaboration with these partners.
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