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Cyclis – That’s why I’m leasing

Cyclis
November 2023
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Cyclis, the Hasselt-born bike leasing pioneer, was ready to make some noise. Together with RCA, we launched a fall campaign that rolls in smoothly and sticks. The hook? That’s Why I’m Leasing, a cheeky nod to Easy by The Commodores. Because with Cyclis, cycling is exactly that: easy, carefree, and completely hassle-free.
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Our approach

We brought the joy of cycling to the forefront in four punchy videos. No specs, no jargon. Just familiar moments and that unbeatable feeling of freedom on two wheels. Built specifically for digital-first channels, each video was short, sharp, and scroll-stopping. Made for socials, ads, and everywhere in between.

Our impact

As Cyclis’ content partner, Medialife delivered more than just a few videos. We created a coherent content ecosystem where visuals, emotion, and strategy move in sync. From format to rollout, everything was designed to flow effortlessly across channels. The result? A campaign that doesn’t just show what Cyclis does, but makes it crystal clear why you’d choose them. Confident, considered, and with just a little extra swagger.

Een grote groepsfoto met camera's, microfoons en lichtapparatuur filmt een tafelscène met een hond en verschillende acteurs in een industrieel interieur.
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Teamwork

This project was realised in collaboration with these partners.