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DEME - Sustainability

DEME
Augustus 2025
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At Medialife, we don’t see content as a one-way message. We see it as a trigger. Something that sparks action. So when DEME asked us to turn their sustainability strategy into a story, we were all in. Not to explain a policy, but to show a mindset. One that guides how they help shape a future worth living in, every single day.
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Our approach

We focused on the feeling behind the strategy. Finding the right visual language, pacing, and narrative flow to express what DEME stands for. Turning complex ambitions into clear, human stories that show how progress for the planet and progress for society can go hand in hand.

Our impact

The result is a film that brings everything together in one powerful narrative. Three material priorities. Eight themes that truly matter. Not listed, not explained away, but brought to life as concrete ambitions you instantly connect with. A story that doesn’t just inform but pulls you in and moves you forward.

Een grote groepsfoto met camera's, microfoons en lichtapparatuur filmt een tafelscène met een hond en verschillende acteurs in een industrieel interieur.
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Teamwork

This project was realised in collaboration with these partners.

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