One small detail: the train was leaving in a week. So we packed our bags. Our ever-curious colleague Aaron teamed up with Drylock’s Supply Chain Director Ruben Benoot and followed the 3,000-kilometre route across Belgium, the Netherlands, Germany and the Czech Republic. Cameras rolling, schedules tight. We transformed the journey into four dynamic vlogs, released weekly in December on Drylock’s website and social channels.
Drylock – Innovate to Protect, On the Move
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Drylock isn’t just a hygiene product manufacturer. They’re innovation-driven sustainability pioneers. Their Innovate to protect motto isn’t a tagline for the wall, it’s fuel for action. Case in point? A weekly freight train carrying raw materials from Zeebrugge to the Czech Republic and returning with finished goods. The impact: 4,400 fewer trucks on the road every year. JamesBold.agency asked Medialife to turn this green journey into a story that moves.
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Our approach
Our impact
A campaign with real mileage. The vlogs make Drylock’s sustainable transport solution tangible, personal and impossible to ignore. Less road traffic, lower emissions, smarter logistics. No abstract promises, just proof in motion. And yes, we’re proud we got a ticket on this ride.
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Teamwork
This project was realised in collaboration with these partners.
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