Ecover – #OneYearLonger

Ecover

2021

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That T-shirt you forgot about? Still perfectly fine. We just got really good at throwing things away. Together with Ecover, we flipped the script. One small idea, big impact: keep your clothes around a little longer. Because one extra year on one T-shirt? That’s already a quiet little revolution. Wash smarter. Wear longer. Waste less. Easy win.

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Our approach

We turned the message into a BeNe content series, led by six influencers who made it feel real. No preaching, no guilt trips. Just everyday habits, small confessions and a few stats that hit a bit harder than expected. Behind the scenes, we built a system that works just as smart as the message itself. One strong concept, stretched into 50 pieces of content, in Dutch and French, ready to pop up wherever it matters.

Our impact

Just a shift that sticks. Because change doesn’t need fireworks. Sometimes it starts with opening your closet, spotting that T-shirt and thinking: yeah, you’ve got another year in you.

Een grote groepsfoto met camera's, microfoons en lichtapparatuur filmt een tafelscène met een hond en verschillende acteurs in een industrieel interieur.

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Teamwork

This project was realised in collaboration with these partners.

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