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G-TEC - When data clicks

DEME
Juni 2025
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Some technology is brilliant… and impossible to explain. That’s where animation steps in. When G-TEC introduced SMART Survey -a tool that captures geotechnical data digitally and intelligently- we knew this story had to be clear and stylish. The goal? Make it instantly understandable. And make it look damn good while doing it.
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Our approach

We stripped the tech down to its essence and rebuilt it as a smooth, compelling narrative. What does SMART Survey actually do? Why does it change the game? No jargon, no noise, just clarity with credibility.

Visually, we created a clean graphic universe where data flows, satellites connect and drill points come alive with ease. Smart motion, precise timing and just enough punch to keep things exciting. Technical content, delivered with rhythm and confidence. Think engineering, but with appeal.

All wrapped into a tight explainer that gets the point across in under two minutes. Easy to deploy in sales, marketing, or anytime someone asks: “So… what does it actually do?”

Our impact

With Medialife in control, G-TEC didn’t get a dry product demo. They got a powerful content asset that persuades. We turned SMART Survey into something you don’t just understand, you feel the value of it. Clear, convincing and ready to sell.

Een grote groepsfoto met camera's, microfoons en lichtapparatuur filmt een tafelscène met een hond en verschillende acteurs in een industrieel interieur.
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Teamwork

This project was realised in collaboration with these partners.

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