Het Poetsbureau – Cleaning is a team sport

Het Poetsbureau

Januari 2026

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Cleaning doesn’t usually scream entertainment. But Het Poetsbureau had a different idea. Together with Cartel Agency, we created a cheerful spot starring father-and-son duo Sven and Thibau Nys. Recognizable, warm and packed with humor, the video proves one simple thing: cleaning isn’t a solo act. It’s a team sport.

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Our approach

Cartel Agency brought the creative spark, we took care of the execution. From smooth production to sharp timing, everything revolved around letting the humor breathe and the personalities shine.

Our impact

The result is a fresh, feel-good video that gives Het Poetsbureau a relatable and humorous edge. Instantly recognizable and easy to love. Because when a brand dares to smile, people smile back.

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Een grote groepsfoto met camera's, microfoons en lichtapparatuur filmt een tafelscène met een hond en verschillende acteurs in een industrieel interieur.

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Teamwork

This project was realised in collaboration with these partners.