We kicked things off with a trailer that pulls you straight into the exhibition: dreamy, mysterious and just a little hypnotic. Social teasers followed, designed to tease curiosity and leave you wanting more. Inside the museum, an audio guide whispers the story in your ear, soft-spoken, but with punch.
Animated films weave together Smits’ brushstrokes, Hansken’s remarkable journey, and Rembrandt’s world into one clear narrative. Think mini-documentary meets museum space. Beyond the walls, the story continues with a podcast series hosted by Evelien Bosmans, who sits down with fascinating guests for sharp conversations.
And the audience? They stepped into the spotlight too. We captured their sense of wonder in ten short video interviews that show what art really does to people. Goosebumps, smiles and unexpected insights included. On top of that: an energetic aftermovie and a hands-on social media workshop for the museum team. Because great content doesn’t stop after opening night.
