We mixed it all together: high-end photography, punchy video and storytelling that makes you thirsty. The RIO tumbler took center stage in every frame, playfully styled and impossible to miss. Those bold colours became the visual hook, paired with a concept that highlights RIO’s smart, sustainable edge. No long explanations, just strong content you instantly get and feel.
With Medialife at the wheel, Kambukka didn’t get a standard product video, but a visual campaign where brand and message flow as one. We delivered versatile, recognizable content that works seamlessly across platforms. The result? A product launch that stands out and fits perfectly within the bigger Kambukka story.
This project was realised in collaboration with these partners.