Leuven & Beyond - Where everything connects

We travelled across the region, filming at three companies and capturing their stories. No corporate sales pitch, just authentic experiences. What makes entrepreneurship here so strong? The real showstopper was the image film: a visual calling card for the region. We built the concept around the ampersand in the Leuven & Beyond logo. The “&” symbolises connection, collaboration and an “and-and” mentality that defines the region. From playful real-life applications to bold visual executions, we brought the ampersand to life. Between July and September, we filmed at more than twenty companies, combining drone shots and intimate interviews into one cohesive visual story.

With these videos, Leuven MindGate now has the right tools to attract global talent. The testimonials highlight the advantages, while the image film tells the bigger story: Leuven is where everything comes together. The ampersand ties the entire campaign together, reinforcing a clear message: this is where innovation happens, where collaboration thrives and where there’s always room for more talent.