Together with communication agency Bridgeneers, we looked for a way to make the story land without shouting. No big claims, no flashy slogans. Instead, we chose a warm, authentic video in which Limburg.net spokesperson Raf Coenen and minister Jo Brouns bring the story behind the bench to life. Calm, sincere and grounded. Just like the place itself.
The result is an honest, eye-catching production that shows how powerful content becomes when creativity, strategy and social engagement reinforce each other. And this is only the beginning. The video marks the start of a promising collaboration between Bridgeneers and Medialife. On to many more stories that deserve to be seen!
This project was realised in collaboration with these partners.