Melexis – Bee-yond technology

Melexis

2022

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Microchips, sensors, technology you rarely see but feel everywhere, that’s Melexis. To bring that invisible world to life, we took the creative lead. Not with a technical explainer, but with a brand film that flutters, surprises and connects. Smart technology, shaped into a smart story.

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Our approach

We travelled across Europe -from pristine cleanrooms to bustling city squares- and tied it all together with one small but essential hero: an animated bee. Not just a cute detail, but a fully custom-built VFX character that links scenes seamlessly and embodies everything Melexis stands for: precision, efficiency and constant motion. From subtle transitions to high-end compositing, our motion and VFX team turned every frame into crafted visual storytelling.

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Our impact

This isn’t your standard corporate film. With Medialife as co-pilot, Melexis gained a visual statement, refined down to the pixel. We blended live action, animation and high-end VFX into an experience that doesn’t just explain what Melexis does, but shows why it matters. Visually striking? Absolutely. But always in service of the story.

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Een grote groepsfoto met camera's, microfoons en lichtapparatuur filmt een tafelscène met een hond en verschillende acteurs in een industrieel interieur.

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Teamwork

This project was realised in collaboration with these partners.

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