Provincie Limburg - Local, straight from the heart

Wilms

2021

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Fresh from the field, straight to your plate. That’s the power of short supply chains. Provincie Limburg wanted that message to be heard loud and clear. And when you say local, you also say honest, familiar and close to home. Enter Medialife. Together, we created a video that doesn’t explain what short supply chains are, it lets you feel what they do. For farmers, makers and food lovers alike.

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Our approach

We took our cameras on the road, moving from farm to farm, from cheese to cherries, across five charming locations throughout Limburg. Drones took off, cameras rolled and quick cuts gave the film a fresh, dynamic rhythm. The voice-over? Recorded in standard Dutch and in rich Limburg dialect. Because when you want a message to land emotionally, you speak the language of the region. Local products deserve a local voice.

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Our impact

With Medialife in the fields and beyond, Province of Limburg didn’t get an information video, but a mini-documentary that tells the local story with heart. We brought people and products together, guided by atmosphere and storytelling. The result? A tasteful film that scores on content and emotion, and firmly puts the short supply chain on the map.

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Een grote groepsfoto met camera's, microfoons en lichtapparatuur filmt een tafelscène met een hond en verschillende acteurs in een industrieel interieur.

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Teamwork

This project was realised in collaboration with these partners.

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