SBB – Expect the unexpected

Cartel Agency introduced the creative hook: typical vs. typical SBB. From there, Medialife took full control of the wheel. Direction, production, lighting, set design and editing, we handled it all.

First, we leaned into the caricature: dull offices, monotone characters, zero energy. And then ‘bam’. We cranked up the volume. Dynamic camera moves, warm tones, fresh spaces and actors that spark with life. No explanations, just experience. No PowerPoints, only power vibes. Because our magic isn’t telling an idea, but it’s making you feel it.

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The video became the flagship of SBB’s Expect More campaign. By flipping the switch from boring to brilliant, SBB gained a brand image that sticks. The result? A serious boost in brand awareness. And for us, yet another reminder: give Medialife the creative wheel and you don’t get a video, you get an experience. Even in a world full of numbers, visuals win. Every. Single. Time.

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