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Subaru - Toughness Redefined

Liquid creative agency
Oktober 2024
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Together with Liquid Creative Agency, Medialife had the opportunity to craft an impactful video campaign for the renewed Subaru Forester, built around one powerful idea: Toughness Re-defined. A chance to bring a new chapter of an iconic SUV to the screen and to do it with confidence, character and cinematic flair.
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Our approach

During an intense week in stunning Slovenia, we captured the Forester in all its elements. From rugged off-road action to refined design details, always with a creative wink. The campaign rolled out as a full package: a high-impact TV spot, supported by a series of social-first videos designed to travel across platforms and borders. And yes — even our office dog Sky earned a starring role in a few scenes.

Our impact

The result is a campaign that shows an SUV can be tough and fun, safe and sophisticated. Check it out! Content that goes beyond horsepower and proves what Toughness Re-defined really means.

Een grote groepsfoto met camera's, microfoons en lichtapparatuur filmt een tafelscène met een hond en verschillende acteurs in een industrieel interieur.
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Teamwork

This project was realised in collaboration with these partners.

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