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Tilkin Powder Coatings – Colour, in prime time

Tilkin Powder coatings
Maart 2025
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Powder coating? A technical craft at its finest. But how do you explain it to people who’ve never heard of it before? Tilkin Powder Coatings wanted to showcase their impressive production process and make an impact on social media at the same time. Accessible, visual and built for a broad audience, without losing the technical depth. A tricky puzzle indeed.
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Our approach

We went for clarity meets creativity. One clear company video that explains the full process, sharp in visuals and easy to follow from start to finish. Alongside it, nine short, focused videos. Each highlighting a specific part of the production process. No overload, just bite-sized brilliance. Finished with subtitles in three languages, so both local clients and international leads could follow along effortlessly.

Our impact

What once felt complex became clear, engaging and shareable. Tilkin now has a colourful content library that keeps delivering: for social media, sales, events and onboarding. With Medialife, their technical story turned into a visual asset. From hard to explain… to easy to buy into. Clear in three languages, stronger visibility and more traction all around. Exactly how it should be.

Een grote groepsfoto met camera's, microfoons en lichtapparatuur filmt een tafelscène met een hond en verschillende acteurs in een industrieel interieur.
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Teamwork

This project was realised in collaboration with these partners.

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