Universal Design – Explained through animation

Inter wants future designers and architects to think about accessibility from day one. Because today, only a small share of building plans actually meet accessibility standards. And that needs to change.

So we built an animated story that breaks accessibility down to what it really means in everyday life: getting in and out easily, finding your way, understanding what you see and hear, and being able to do your own thing, physically and digitally. Animation helped us turn abstract ideas into visuals you instantly get, without overcomplicating things.

We covered different layers of accessibility, from physical access to small, daily situations that often slip under the radar. The takeaway is simple: accessibility isn’t a niche topic, it’s a mindset that affects everyone. To make it stick even more, we added a musical layer with custom-written lyrics by our copywriter Caroline, and designed an interactive poster that comes to life via a QR code.

The animation helps Inter reach designers of tomorrow with a message that’s easy to grasp and hard to ignore. By keeping things visual and approachable, we lower the threshold to start thinking -and designing-  more inclusively.

The interactive poster and music add an extra layer of engagement, making sure the message doesn’t just land, but lingers. Step by step, this project helps move the needle toward more accessible buildings, products and digital experiences for everyone.

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