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Vandemoortele – Shake, taste, repeat

Vandemoortele
2024
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A salad… but make it a party. For Vandemoortele, we turned something simple into something that moves. Enter the Vinaigrette Vedette: part flavour booster, part vibe starter. One splash, and suddenly your plate feels like summer. Shake it.
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Our approach

Together with Dallas, we created a world where the Vinaigrette Vedette doesn’t just show up, it takes over. From festivals to parks to laid-back garden parties: wherever people gather, things instantly get more fun. We built one colourful, high-energy hero video, supported by short edits (15 and 30 seconds), in Dutch and French, ready to roll across every format. Photography followed the same mood: sunny and impossible to ignore. The Vedette? Always front and centre.

Our impact

Not just a campaign, but a mood. One Vedette. One rhythm. And suddenly, your salad’s got better moves than you.

Een grote groepsfoto met camera's, microfoons en lichtapparatuur filmt een tafelscène met een hond en verschillende acteurs in een industrieel interieur.
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Teamwork

This project was realised in collaboration with these partners.

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