The League asked us to shape their message into a 30-second public service announcement for the national broadcaster. Clear. Powerful. Human. Not a heavy story, but an open invitation: join us, become a member, support the mission. We chose animation with a gentle visual wink. Warm, accessible, but never sugar-coated. The message is simple and direct: Parkinson’s isn’t a distant issue. It’s closer than you think. We made the condition understandable without losing sight of its impact. Honest, but hopeful.
Warm support for people with Parkinson’s

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Parkinson can feel like a sudden storm rolling into your life. One moment, calm waters. The next, everything shifts. The Flemish Parkinson League is there to steady the ship. Offering support, guidance and a warm sense of belonging to everyone living with Parkinson’s. No room for isolation. Just a strong network of volunteers who show up, time and time again.
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Our approach
Our impact
Thirty seconds. Straight to the heart. The film lingers without overstatement. Because Parkinson doesn’t discriminate and people need to know that. In Belgium alone, more than 1,000 people living with Parkinson’s are under 45. Thanks to this campaign, their reality receives the attention it deserves. The League gains new members and renewed support. And we proved, once again, that even the heaviest topics can be approached with light, warmth and clarity.

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Teamwork
This project was realised in collaboration with these partners.
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