We chose a refined, slightly mysterious atmosphere where shadow takes center stage. Carefully controlled lighting, slow movements and a tight rhythm allow both the product and its makers to shine. Subtly, yet powerfully. No big claims, just visuals that speak. About craft. About control. About aesthetics.
Wilms – Schaduwmeesters (Masters of Shadow)
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Filtering light until it feels just right? That’s craftsmanship. For Wilms, masters of roller shutters and solar shading, we brought that expertise to life in a national TV commercial. Schaduwmeesters reveals that behind every product lies more than technology alone. It’s also about people driven by passion and precision.
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Our approach
Our impact
With Medialife behind the camera, Wilms didn’t get a standard commercial, but a visual tribute to their identity. We brought craftsmanship to life with elegance and built a spot that lingers on television and in the viewer’s mind. Here, shadow isn’t a lack of light. It’s a choice with character.
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Teamwork
This project was realised in collaboration with these partners.
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