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Wilms x Liquid – Where air meets elegance

Wilms
Januari 2024
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Launching a ventilation system… boring? Not when it’s Wilms. Together with Liquid Creative Agency, we went all in for a brand-new product that smartly combines solar shading, blackout and ventilation. The goal? Show all of Belgium that fresh air can be stylish too. So yes, we pulled out all the stops. On TV, online and right there in-store.
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Our approach

We built sunlight with lamps in a fully constructed set, faked golden hour until it felt real, and crafted a TV spot that radiates warmth, comfort and innovation down to the very last pixel. The spot went bilingual (hello Wallonia!), then got sliced and diced for socials, online ads and everything in between.

And then: stop-motion. No dry explanations, but a playful visual rhythm that informs and entertains. The animation became the perfect silent storyteller, ideal for internal screens and retail environments. Snackable. Clear. Informative. And wrapped in a look that’s simply fun to watch.

Our impact

With Medialife by your side, you don’t get surface-level campaigning, but content that breathes, lives and moves. We didn’t just make Wilms visible, we made the brand tangible. Across every screen, in every language, with one clear message: smart home comfort isn’t just functional, it deserves to shine.
Strategy + storytelling + sunlight on demand = one spot that sticks.

Een grote groepsfoto met camera's, microfoons en lichtapparatuur filmt een tafelscène met een hond en verschillende acteurs in een industrieel interieur.
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Teamwork

This project was realised in collaboration with these partners.

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