We sent out a young vlogger, overflowing with enthusiasm and speaking a language students actually care about (bye corporate blah blah). He guides you through stylish interiors, spacious rooms and shared kitchens where life naturally happens. Everything about these residences breathes comfort, almost luxury even, but without the stiff atmosphere. We turned it into a visual city trip you want to stick around for, filled with shots that buzz with life, people and genuine connection.
At Medialife, we aim for more than pretty pictures, we create stories that feel like an invitation. Xior received a sparkling campaign video that performs on social, convinces on the website and strengthens their brand story at the same time: international, warm and futureproof. Thanks to our creative direction and fresh angle, this didn’t become a real estate video, but an on-screen experience. One that pulls students in and gets investors on board. Fair warning: it might give you serious travel itch.
This project was realised in collaboration with these partners.