At the MarCom Awards 2025, Ciner Glass was crowned the winner in the ‘Limburg Marketing Campaign of the Year’ category. The Flessengeluk employer branding campaign, created by Medialife, impressed with its heartfelt, creative, and socially conscious narrative.
Recognition for authentic communication
Flessengeluk is more than just a typical employer branding campaign. It draws from the region’s history, creating a warm, relatable connection to the future of the glass producer in Lommel. The jury praised the creative translation, emotional impact, and the way the campaign builds brand value and credibility with a broad audience.
“For us, Flessengeluk is much more than a campaign,” says the Medialife team with pride. “It’s proof that authentic stories work. Being recognized with this award only fuels our passion to continue building strong and heartfelt brands.”
A strong edition of the MarCom awards
Voka – KvK Limburg and its MarCom network received a large number of entries for the MarCom Awards this year. The jury assessed the campaigns based on creativity, effectiveness and relevance, with the public voting for the ultimate winner on MarCom Day.
What makes this win even more remarkable is that Ciner Glass and Medialife claimed the title in an edition filled with strong competition, including established brands like KRC Genk and Stad Genk, each presenting powerful and visible campaigns.
Creative energy as the driving force
At Medialife, the celebration kicked off. “It’s incredibly rewarding to see a campaign with so much heart, collaboration and creativity being appreciated externally,” they said. “In the meantime, we’ll keep doing what we love: building ideas, with a team that’s buzzing with energy more than ever.”