JBC – A message from Saint Nick, just for you

JBC

2023

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What if Saint Nicholas didn’t just show up, but called you out by name? For JBC, we created a magical experience where Saint Nick feels surprisingly well-informed. Sweet compliments, cheeky little remarks (“bedtime could use some work, no?”). Every child gets a story that feels tailor-made.

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Our approach

We built one smart video, designed to shift and adapt behind the scenes. Six key moments, each with multiple variations. What Saint Nick says, how he looks at you, what’s written in his book… all carefully thought through.

Behind it all? A serious piece of puzzle work. With over 12,000 possible combinations, everything had to click. Toster’s automation made it seamless: parents choose, the system builds, and a personalised video appears in their inbox like magic.

Our impact

This isn’t something you just watch. It’s something you believe. Saint Nicholas looks straight at you. Says your name. And suddenly… the magic feels very, very real.

Een grote groepsfoto met camera's, microfoons en lichtapparatuur filmt een tafelscène met een hond en verschillende acteurs in een industrieel interieur.

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Teamwork

This project was realised in collaboration with these partners.

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